Digging into the archives today for our first blog post in a while. This was a project that we produced for Blok Design who designed this rad identity system for Hoi Bo, a line of high-end bags and clothing.
Everything was printed using two letterpress inks, a dark navy blue and a soft pink. The bag images were converted to half-tone images (images made up of tiny dots, just like in old-school newspapers) in order for us to letterpress them. The business cards were printed on French Grout Grey 100# cover that was triplexed to a hefty 300# thickness before receiving the final abstract-shaped die cut. The origami inspired promo was printed on French Grout Grey 70# text and was hit with several score lines to ensure accurate folding when prepped for final in-store presentation.