CareNextion Identity

Client: The CareNextion App

Project: Visual Identity + Collateral Design

The Challenge: CareNextion is an iPad app developed to assist those who require home health care in making informed decisions on providers. They developed a very simple interface that uses current government data and rankings and needed to go to market to social workers, discharge agents and hospital administrators, who are the primary users of the app. We worked with the CareNextion developers to create a brand identity that communicated empowerment and reliability while also resonating with the government and medical professionals. We then developed collateral pieces for business development and patient use.

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carenextion-icon

carenextion-grid

carenextion-colors

carenextion-brochure1

carenextion-brochure2

carenextion-brochure3

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Source: B.Todd Creative