Client: The CareNextion App
Project: Visual Identity + Collateral Design
The Challenge: CareNextion is an iPad app developed to assist those who require home health care in making informed decisions on providers. They developed a very simple interface that uses current government data and rankings and needed to go to market to social workers, discharge agents and hospital administrators, who are the primary users of the app. We worked with the CareNextion developers to create a brand identity that communicated empowerment and reliability while also resonating with the government and medical professionals. We then developed collateral pieces for business development and patient use.
Source: B.Todd Creative